Where creative integrity meets lasting impact.

Management. Label. Events.

Cream Collective is a London-based artist management and independent label house operating across the UK and New York. We are deliberately selective, building long-term careers rather than chasing short-term moments.

What we stand for.

The people behind Cream Collective.

Four decades of music culture and business, from the breaking circle to the boardroom.

Troy Harewood

CEO & Founder · London

The First B-Boy of the United Kingdom, as recognised by the New York State Assembly, and a 2024 Breaking Hall of Fame inductee. Forty years at the centre of British music culture — from N-Joi's two US Billboard Dance No. 1s, to three decades in A&R and publishing, to co-founding The UK Hip Hop Museum with Kurtis Blow. A certified close protection officer, Troy has also served as a Man at Arms on Game of Thrones and Star Wars.

First B-Boy of the UK Breaking Hall of Fame Co-Founder, UK Hip Hop Museum

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Dan Rowland

Business Development Director · New York

Once a schoolboy athletics champion tipped for the top, Dan pivoted into forty years of music — running the country's top-rated R&B nightclub, and producing live concerts for artists including Tom Jones, Jools Holland, Liberty X, Status Quo, Blue, Busted and McFly. He was part of the F&B at the Kidz Field at Glastonbury Festival with world record holders Music 4 Children, raising thousands for their orphanage in Nepal. Alongside a parallel career in award-winning luxury interiors (including the MY Thumper superyacht), he has managed Prince guitarist Miko Weaver, Yellowshoots & JayQuan, with Troy, from NYC.

2× Record Holder World Superyacht Award Nominee

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The artists.

A small number of exceptional artists and creators. Quality over quantity, always.

Cornbread

Darryl McCray · Visual Artist · Graffiti Pioneer

Client

In 1965, the Philadelphia teenager wrote his name across an entire city, including the Philadelphia Zoo elephant, until there was no surface left that hadn't noticed him. That act seeded the modern graffiti and street art movement, a direct lineage to Basquiat, Haring, Banksy, and Shepard Fairey. Nearly six decades on, his work sells at auction internationally and continues to headline major exhibitions.

Graffiti · Street Art

Philadelphia · Est. 1965

Beyond the Streets STRAAT Amsterdam Public Speaker

NatureJAB

Julian Brown · Inventor · Climate Innovator

Client

Julian Alexander Brown, known globally as NatureJAB, is a self-taught inventor who has built five generations of microwave pyrolysis reactors converting waste plastic into Plastolene®, a 110-octane fuel. Featured in Forbes, Newsweek, Harvard, and The Weather Channel.

Inventor · Plastolene®

JAB Innovations · 501c3

3M+ Followers Harvard · Forbes Keynote Speaker

JayQuan

Hip-Hop Historian · Author · Archivist

Client

JayQuan has spent 26 years documenting the founding generation of hip-hop through primary-source interviews and archival research. He holds three concurrent institutional roles: Official Historian at the National Hip-Hop Museum D.C., Curatorial Board Member at The Hip-Hop Museum in The Bronx, and Minister of Information for Grandmaster Flash & The Furious Five, a combination no other independent historian holds.

Hip-Hop History · Archive

jay-quan.com · Est. 2000

Official Historian Published Author Podcast Host

Music that belongs in the room.

Let's talk.

Whether you're an artist, a brand, a venue, or a collaborator, we'd like to hear from you. Every message is read personally by a director.